“Stay Playful.” To children, the world is full of playthings. A refrigerator box is a fort, a castle, a house, a rocket ship. A stick is a magic wand or a wizard’s staff. Anything can be anything, until an adult kills the joy. “You used to play in that box, full of imagination, until the teacher told you it's just a box,” Wardle says. “Suddenly all that imagination and creativity start to collapse.”
The lesson is not to take creativity too seriously, either. It’s only in big, playful thinking that the really innovative ideas emerge. Don’t shut down the fun, encourage it. “The moment we have laughter you open the door between the conscious and subconscious brain,” he says. Wardle always looks to get everyone laughing at the start of a brainstorming session.
Wardle also suggests that everyone discover where and when their own most creative, playful ideas come from—and tap into that resource. “Thomas Edison used to fall asleep on an armchair with a penny between his knees,” Wardle says. When Edison fell asleep, the penny dropped, and the noise woke him up. “And he wrote down whatever he was thinking."
This is one of the techniques to unlock creativity from Duncan J. Wardle, former head of innovation and creativity at Disney, told an Oracle OpenWorld crowd how we can use imagination to disrupt markets and reinvent products.
This excerpt is from the article written by Alan Zeichick Jan 2, 2020, 05:00am posted on Forbes online. The article, "4 Techniques To Unlock Creativity, Including Saying ‘Yes’"
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